Most small business marketing is done blindly. Sad, but true. If business owners aren’t busy copying each other (not realising the copiers are themselves being copied by the ones they’re copying), then they’re trying to emulate the marketing strategies of the giant corporations, with their deep pockets and limitless budgets.
In this article I’m going to take you through a simple process to outline who your niche market is, so that they can take the prime spot in your small business marketing strategy.
That’s a good question. And here is your answer… You hire help who can get you there. DMGNA and some other small business seo services companies are like guides. We guide small businesses, whether in Houston, or Dallas, or Alto, or Kansas City or wherever – we guide them to the top.
Additionally, make sure that all the meta descriptions for each page are unique too. Since the search engines mostly show the title and description of a page in the search results, make sure your descriptions correlates to your title, includes keywords, and has some kind of call to action that persuades the searcher to click on your link rather than the result above or below you.
So it is vital to your small business internet marketing efforts for you to continuously improve your skills in writing 500-word articles. Here’s a tip on writing your articles… your article should be rich in keywords, but too much will actually hurt your rankings. Your keywords should be used within the first and last paragraphs of the article and should be found at least once every hundred words within the body of the text. About a 1%-2% keyword density ratio is just about right.
5) Keep the navigation easy and intuitive. Rule of thumb is – a visitor should be able to reach anywhere on your website within maximum of 3 clicks. My personal preference goes to the drop down menu on the header with links in the footer. They generally work well on all types of websites. Secondary menu on left penal can work well too; if necessary.
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As you can see, blogging can be extremely beneficial in helping to grow your business. If you don’t have a blog yet, definitely consider creating one.